What Exactly Is A Trousseau??

May 2, 2012 by Holly J

Intimate apparel manufacturers are capitalizing on the return of the traditional wedding — and with a more lavish flair than in the past.

Bridal peignoir sleepsets and other trousseau items are emerging as a strong trend, say manufacturers, who are aggressively going after the business with expanded trousseau collections and accessories.

The trousseau business dwindled away during the late Sixties and the Seventies, along with the other accouterments of the big wedding, although some retailers still provided consumers with a limited number of “bridal” items. Now, however, with the revival of the conventional weeding over the past few years, extensive collections and in-stock programs are being targeted directly towards brides-to-be.

Further, manufacturers point out, shiny, luxe fabrications and lavish lace lend a new air of luxury and sophistication to these offerings, taking advantage of an opportunity to cash in on a market that is seen as expanding. Today’s older and more affluent bride is willing to spend more and brings a new attitude to her nuptial wardrobe. Natori Co. offers an extensive trousseau collection consisting of slippers, lingerie cases, hosiery bags, fragrances, pillows, eye masks, jewelry rolls and garters in addition to sexy gown and robe sets.

“It’s just another way of romancing this customer,” said Josie Natori, president of Natori. “It makes it easier for her in the store.

“By presenting an entire collection, there’s an opportunity to generate multiple sales — more than just a nightgown,” she said. “A trousseau is targeted to a bride, but it can be purchased as a shower gift. It creates a great gift-giving opportunity.”

She noted that several retailers are presenting trousseau collection in their key stores, “where they have the service and a good bridal business.

“We’re focusing on an established market. It’s classic and it’s in fasion,” she said. “Now, we’re merchandising an entire concept, and in-store displays can really generate excitement in the department.”

Natori launched its bridal collection with the November market, and it accounted for more than 15 percent of the market’s booking, she said. Gowns in the collection wholesale from $50 to $100.

At Carole Hochman Designs, trousseau collections are part of a relatively new marketing concept, according to Carole Hochman, president. The firm, unlike other leading manufacturers, offers an in-stock program of bridalwear.

“Bridal business has become an entity, and it can be additional business,” Hochman said. “But it’s not going to be the biggest seller of the week, so why should a buyer clog up inventory?” Instead, the company puts samples “on-hand” in lingerie departments, and has set up an 800 hot-line phone number, she said. In the store, the customer can choose the styles she likes from samples or a catalog. Then the store can phone in the order for next-day delivery, Hochman explained.

“The retailers don’t have to put up anything,” said Neil Hochman, chairman of the Hochman firm. “The goods are available all the time, and there’s no chance of damage to the merchandise.”

Hochman noted that an in stock program like this would not be suitable for all lingerie. “Bridal is the only item a customer will wait for — because it’s for a specific date and a special occasion,” he said.

Eve Stillman introduced during the January market a 14-item bridal collection “that is very sexy,” according to Eve Stillman, president, chief designer and owner of the firm that bears her name.

“We’re going after the younger customer, whose taste level is just as high as our target customer,” Stillman said. “Traditional weddings are very strong now, which gives a boost to bridal lingerie.”

Stillman’s collection includes liquid satins, satin jacquard and satin charmeuse in polyester, as well as silks and cottons. The group wholesales from $50 to $100 for sets, while individual silk pieces range from $100 to $125.

Stillman, like her fellow executives, will market bridal fashions year-round. New collections will be shown twice a year. Bridal lingerie accounts for approximately 40 percent of business at Ellen Stein for Silvia Greenberg, according to Silvia Greenberg, a principal of the firm.

“The reason for our continued success with bridal is that we’ve done extensive research by talking to buyers and shopping the stores,” Greenberg said. “Ten years ago, trousseau sets were mostly nylon tricot, and selections were narrow. Bridal buyers were not buying fine couture lingerie in silks, linens and fine cottons.”

Picking The Best Wedding Photographer

January 14, 2012 by Holly J

A wedding takes months of planning, and choosing a photographer to record the event should be on your list of things to do early in the process. The local one I use is: Avanti Photography.

Before you make any phone calls, stop and think how you want your wedding photos to look. Do you want casual reception shots or more traditional poses? Many a wedding day has been tarnished by an overzealous photographer who dictates what shots will be taken.

Find someone to whom you can comfortably convey your ideas. The photographer’s listening ability should be a top consideration. A good photographer will spend a lot of time talking with you and asking you whom and what you would like to have photographed, rather than simply work from a list of poses. You should start your search three to nine months in advance.

Some photographers shoot with special effects, such as double exposures showing the bride’s and groom’s silhouttes in a champagne glass. One photographer shoots everything through a clouded lens so his photos look as if they were taken “through the bride’s misty eyes.” If you don’t like such styles, be sure to make it clear at the outset.

Because there are only so many ways to photograph a cake-cutting ceremony, a photographer’s success often depends largely on the technical quality of his or her work. To help you gauge that ability, as well as personal business practices, check a prospective photographer on the following points.

Is the photographer showing you an album of samples or a complete customer’s job? A photographer can pull out his or her best work from a number of weddings to use in a sample book. Examining an actual job will give you a better idea of what you can expect.

That is generally important if you have chosen a large studio that employs many photographers. Make sure you meet the photographer assigned to your event and see that person’s actual work.

What size are the negatives? Enlargements made from 35mm color negative will not be as sharp as those from larger negatives. If your photos are all going to be 3-by 5-inch prints, 35mm is fine. An 8-by-10 photo will look much nicer if taken with a larger-format film.

How is lighting done? Look at pictures taken in large halls if you will be having a reception in a small room. In a large room a photographer will need two light sources to illuminate people in the foreground and background. If the photos have a black background, probably only one flash was used. Ask the photographer if he or she can work without lights or flash during the ceremony if lights aren’t allowed or desired.

How many poses will be taken? A photographer can take 150 pictures but have only 50 poses because three pictures were taken of everything.

How does the photographer get the film to the lab for processing? Film can get lost in the mail or damaged if left in a hot truck. A good photographer will hand deliver film to a lab.

Will you receive proofs? Most photographers show proofs. Find out whether they will be finished or color corrected. Finished proofs will not have dust spots or fuzz on them. Color-corrected proofs will have the same color and density of color as the finished pictures. Most photographers will color correct, but not finish, proofs.

Beware of high-pressure selling tactics. Some photographers won’t allow you to examine proofs at home and at your own pace; you have to make your selections at the studio with the photographer sitting beside you. Others enlarge and finish every photo to enhance the possibility of your ordering more pictures than you had planned.

Will finished pictures be printed by machine or by hand? Hand printing is done to lighten or darken certain areas. “An experienced professional photographer does not need hand prints because he would know how to light the scene in the first place, unless he had a personal preference for hand prints,” says Walt Kvasnik, a St. Paul, Minn., wedding photographer.

How much will it cost? The photographer’s fee, plus an album of 20 to 30 photos (8 by 10), can run from $300 to $2,000, depending on where you live and the ability and reputation of the photographer. The fee may or may not include a formal bridal portrait in a studio. You might want to consider a casual shot at an outdoor location. Find out how much time the photographer will spend covering the wedding and reception and whether he or she will come to more than one location. Some photographers charge for travel time. Ask whether the cost of an album itself is included and how much duplicate pictures will cost. Get everything in writing.

Lost Invitations In Life

December 2, 2011 by Holly J

The change was gradual, but, once I stopped to think about it, unmistakable. The invitations stopped. Invitations to lunch with the girls. Dinner parties and family picnics. Even weddings.

My first reaction was to wonder what social faux pas I had committed. Was it the moment I totally blanked on Great-Aunt Sophie’s name? Was it the informality of the outfit I’d worn to the Masons’ soiree?

But then I realized this closed door policy did not have such shallow roots. Instead, it stemmed from fear of, and pity for, me and my illness. I was in the midst of a serious prolonged flare of my rheumatic disease (lupus) and apparently, many in my social circles feared that a call to me would depress me (and them) because I’d be obligated to recount my latest struggles. They also anticipated pitying me because I’d have to turn down their invitations.

In short, many friends and acquaintances had decreed that I was too sick to have fun. They’d decided that it was easier not to invite me than it was for me to have to say no. The result was that I no longer had choices –choices to participate in the lighter side of life.

Like any warm-blooded soul, I needed to regain choices. My husband has always called me the original party girl, happiest with a three-ring circus in session. I had had enough of old reruns, crossword puzzles, and watching my dog fighting her fuzzy blanket during my convalescence. That was hardly the three-ring circus I was accustomed to.

I had to find the blown fuses responsible for this social blackout. I mentally explored the gamut of possibilities. I wondered, for example, if people understood I wasn’t contagious. I remembered trying to arrange our baby’s baptism, and having to cancel several dates because of illness. After trying to explain systemic lupus erythematosus to the priest, he suddenly couldn’t fit us in anywhere on his calendar. And then I realized I had mentioned immune system, and it finally came out that he thought I had AIDS. Were there others who feared what they didn’t understand?

Many casual acquaintances didn’t know I live with a chronic disease. They knew only that I cancelled out at the last minute from the mothers’ coffee, the church’s Christmas luncheon and the neighborhood progressive dinner. My explanation was always “a cold coming on.” Perhaps they really didn’t understand, thinking of me only as unreliable, but how could they understand? Why hadn’t I told them I didn’t choose to be unreliable?

My close friends were another story –I was ready to scream at them. Didn’t they know I needed to get out, to stop counting the spots of rice cereal the baby threw on the celing? Didn’t they know I could still sip club soda on the rocks from an easy chair or laugh over a new movie? Where were they when I needed them?

With that thought the revelation came. The people who cared about me most were trying to protect me. It was like they were packing a cherished porcelain possession in layers of tissue paper to protect it from breaking. On some level, they thought if they packed me away they could make me well again.

Finally understanding what I was facing, I sent an all-points bulletin: PEOPLE WITH AN ILLNESS CAN HAVE FUN–AND NEED TO HAVE FUN. I gradually tried to help friends, family and acquaintances understand that, yes, my plans are sometimes altered by periods of ill health. Yet I wasn’t going to let it be said that my illness runs my life–only that I have to listen to what it tells me. I am not always happy about the time it chooses to be heard, but I must listen.

My friends now know: please ask me. Please give me the choice. Don’t feel bad if I say no. Think of the times I can say yes, and remember–I just may be sending my regrets because I was asked to the prince’s ball!

Like anyone with chronic illness, I sometimes must alter my plans to accommodate physical limitations. I can skip the volleyball game when I need to and still enjoy a college-reunion picnic. Lunch out with the girls can be carry-in to my dining room when my energy gives out. My friends and family have begun to realize this.

Granted, some choices will never be mine. A noontime sail from the sands of Maui is out of the question for anyone with photosensitivity like mine. But I’ll trade it for a sail into the sunset. Lost choices may be an occasional reality, but I–and those close to me –have learned that best choices are usually just over the horizon.

Great Music Is Everything!

March 2, 2011 by Holly J

Music is a kind of thinking: a response to vibrations, a memory of them, sometimes a recombining of them. Outside the mind, music is silent; it is a combination of rapid fluctuations in the pressure of the air. When an organist plays the very lowest notes of the instrument, for example, you can feel these fluctuations. Inside the mind, however, music becomes an Expressive language of uncanny power, attaching itself to every facet of our lives-our soothing ministrations to our newborns, our worship, each successive wave of popular culture, our protest movements, graduations, weddings, and military displays. Music is a realm of thought as rich as any we engage in, and it belongs in our children’s lives.

If you love your kids, give them music.

Many of us are intimidated by music and are concerned about just how to introduce it to our children. It is really quite simple. We can enrich our children’s lives with music in the same way that we give our children anything of significance: by sharing it with them. Ah, but can we? What if we are not musicians? What if we lack perfect pitch, have trouble keeping time, do not read music, and do not know the good stuff from the bad?

Rest assured that these musical “deficiencies” matter not a whit. Children love to move to music. But I have rarely seen very young ones keep good time when they do. That comes with experience. if they sing, they use a bigger bucket than you do for carrying the tune. A good ear also comes with time. Sing, then. Sing the songs you love, in tune or out of tune. Play the records you like, and share the fun of moving to the sound, in time or not. The ability to read music is irrelevant and so is the quality” of the music you choose. Whatever you enjoy will do. The point is to enjoy.

Your musical competence has nothing to do with this effort. Just as you do not need a doctorate in speaking, playing, loving, or reading, you do not need one in music. The essence of all these activities is shared pleasure, not how fine the performance might be. The point is not to make great music” but simply to share your love of this kind of thinking with your child. An expert’s perfect pitch, highly trained sense of rhythm, knowledge of “the classics”-none of these skills has to do with teaching a child to love music. Sing flat, tap out of time, dance to records with two left feet. Get into music, and you will open that wonderful doorway for your child.

The usual questions that parents ask are answered in different ways by different people. Depending on the response, a parent will either dive into the world of music with gusto or delegate the task of musical education to the professionals” and perhaps short-circuit the experience for their children. Those who are at sea about music can take heart in the observations that follow.

At what age should a child be introduced to music? That is rather like asking how soon-or how late-it is safe to sing lullabies. Start right off! But exercise one bit of caution: never make music with the idea of preparing your child to demonstrate for others. Your job is simply to include music in your home environment with the same love that you give to other family activities. If music becomes part of your world, it will become part of your child’s world. In my view, you can do nothing finer for your child.

Which instrument is best to start on? The basic medium is the voice. Our whole family, for example, used to sing madrigals together around the table after dinner. Perhaps no greater crime can be committed against good music than not to sing it.

As for an instrument, that depends on the child’s musical age and temperament. After a concert or music festival, a child may express a particular liking for the sound of one instrument, and he or she may want to learn to play that instrument. The danger arises when parents encourage their children to play an instrument in which they show no interest.

Very young children seem to enjoy sounds for their own sake, without any desire to create phrases. They may play a single note on a toy piano-or a real one-followed almost immediately with a flurry of what boxers call “combinations.” Given a harmonica or a kazoo, your child may treat you to a single note endlessly repeated. The question is, can you take it? If so, wen and good. It helps to realize that young children play with sound, which is just what Beethoven did on a more sophisticated level.

What does this mean, that your child should become a composer? A conductor or symphonist or virtuoso instrumentalist? Not at all. Those wonderful achievements represent only a tiny fraction of the vast number of things done by people who actively enjoy music. The performers we see on television and in concert often sacrifice a broad involvement in life for the loneliness and discipline required to master their profession, much as someone with a hard drive failure contacts a professional. The rest of us enjoy fun lives and have fun with music. We sing together, play instruments at a less polished level, dance, go to concerts, and improvise. We are the heart of the musical world: the amateurs.

How can I identify a good piece of music? Listen to it. Really listen. Hear it through again and again until you know whether it grows or palls on you. if you still like it, or have come to like it, after 10 or 20 hearings over the course of a week, you will have found an experience in sound that really speaks to you. This, then, is a piece of music as good as any you will find-one that you will want to share with your child.

Examples of music that sustain my interest after repeated listenings are the ragtime of pianist James P. johnson, Bulgarian folksinging, Tarrega’s Recuerdos de la Alhambra,” Javanese gamelan music, the Punjab song “Dholak Gee;’ Berlioz’s Requiem, and the Zulu “Ingane Kamalume,” among many others. Why not create your own list of favorites and extend it with the kind of listening described above.

People often wonder if different pieces of good music share characteristic qualities. This is very hard to determine. Enduring selections are not all fast or all slow; they just grab.

What kinds of music should a child listen to? Attempting to aim for music “at the child’s level of understanding” is a disservice to children. Most school singing books, for instance, are compiled with this goal in mind. Drawing a line between music for children and music for adults results in children getting the worst of it. Exposing your child to music that is confined to a simple level of understanding means that your child will hear nothing that you do not understand and little of what you do understand (as prescribed by what you think your child is capable of understanding). The outcome is dull music that limits a child’s learning.

Choose, instead, music that interests you. To give you an idea of the variety of music that young people may respond to, here are some selections that my children have enjoyed as much as I have: the “Tuba Mirum” from Verdi’s Requiem, the Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band” Janis Joplin’s “Mercedes Benz,” Kofi Ladzekpo’s Ewe Atsiagbekor Dance;’ Loewe’s “The Rain in Spain” from My Fair Lady, Josh White’s “Scandalize My Name;’ Handel’s “Minuet” from The Faithful Shepherd, Bach’s opening chorus of the Christmas Oratorio, the song “Colored Spade” from the rock musical Hair, Scott Joplin’s “Maple Leaf Rag;’ john Farmer’s Fair Phyllis I Saw,” Patsy Cline’s “Tennessee Waltz” and Sousa’s “Stars and Stripes Forever.”

Tastes vary, of course, and your family’s hit parade may be entirely different from ours. What is important is that you surround your child not with the “good music” that others enjoy but rather with the music that you enjoy. The objection that Beethoven or Bach did not write it is no reason not to enjoy it. Matter of fact, whether your opinion comes from the mountaintop or the valley, the chances are very good that the music you enjoy will strike chords in your child. And that is what music is meant to do.

How can I make good music available to my children? Sing or hum or play it together. Listen to records and dance. Go to concerts and outdoor festivals. Join with other families and celebrate with song.

Make a variety of musical experiences available but not required. A child should not be forced to practice an instrument, for example, or pressured to perform for others. Children who are subjected unwillingly to such requirements often abandon the instrument-and sometimes the playing of music altogether-at the earliest opportunity. Even those who continue to play may practice with much guilt and resistance but little enjoyment. It is best to let the child determine the extent of his or her involvement with an instrument.

At the same time, it is not a good idea to pursue your own musical interests without regard for your child’s response. Sounds in which children show no interest need not be foisted upon them. For example, when our children were fairly young, my wife and I often took them to symphony concerts at the local college. Several of our children were drawn to the music and looked forward to the performances. However, one of our sons found that sitting in an uncomfortable chair and listening -to long concerts was tiresome. He never wanted to attend, but we took him anyway because we loved the symphony and thought it would be a “good experience” for him. As a result, he developed an aversion to symphony concerts and rarely, if ever, attends them. The lesson for us as parents is simply to follow up on our children’s signals.

Filling the air with good music can be one of a parent’s greatest contributions. And out of this will grow the child’s love of music. Remember, the heart of music is not discipline or reverence or even accomplishment. The heart of music is joy.

Hallmark Still Takes The Cake

February 2, 2011 by Holly J

Wedding cards are truly beautiful.

Next summer, when Hallmark Cards Inc. of Kansas City, Mo. launches one of its largest-ever new-card lines, messages concerning Valentine’s Day, weddings and anniversaries will be noticeably absent. Hallmark has decided instead to concentrate on a line of “anyday” greeting cards whose messages are not restricted to special occasions. This segment of the greeting-card market is growing by about 25% a year, and Hallmark is only joining a long list of marketers of seasonal products who have concluded that they need a broader, year-round appeal.

Hallmark decided to launch its 520-card “Just How I Feel” line after a massive market research effort. The $5-million TV and print campaign supporting the line next summer will stress just how far Hallmark went to determine what consumers really want in a non-occasion card.

Hallmark is well known for its market research, but it outdid itself this time. Over a two-year period, the company surveyed more than 6,500 consumers in focus groups, national surveys and one-on-one interviews. The research determined that many consumers were dissatisfied with available anyday cards because they didn’t sufficiently express the range of emotions people who send these cards want to express. There just weren’t enough message options.

Hallmark will begin slowly introducing the cards to about 10,000 stores as early next month. Although the cards don’t target a new market, they expand the non-occasion concept. They’re slightly smaller than normal cards, with rounded corners, hand-lettered conversational messages and informal artwork. The messages cover a range of subjects, from love and friendship to divorce and depression. According to Tom Johnston, group vice president/Hallmark brand, the cards “communicate in a more human way,” and allow people to “express feelings on a day-to-day basis.”

Hallmark is pulling out all the stops with instore displays. The 16-foot panels will hold groupings of cards that will feature headings such as “You Mean So Much,” “I’m Glad We’re Family” and “Let’s Work Things Out” to help consumers zero in on what’s most appropriate. The envelopes, which come in a variety of bright colors, will be located separately, above the cards, so that buyers can further personalize their cards by selecting their own envelopes.

Wedding Bells In May And June

May 2, 2010 by Holly J

True, more couples will marry this Saturday than any other day this year because of May wedding superstition. June is high season for weddings and all the goods and services that go with them. But if demographic trends continue, marketers may be singing the wedding-bell blues.

The marriage market is getting older, and smaller. There are now more than 2.5 million unmarried couples living in the U.S.-about 5% of all couples. Surely most of these unions, in the delicate words of the Census Bureau, “involve close personal relationships.” The number of unmarried-couple households has risen more than 20% since 1970.

Marriage is a personal milestone and a consumer turning point. By age 35, the vast majority of Americans have been married at least once. Beyond the boost to industries related to the ceremony and honeymoon, marriage has a significant effect on the housing market, durable goods and financial services, to name a few.

Along with college graduation, marriage is one of marketing’s greatest determinants of consumer needs and attitudes. Who marries, at what age, where marriages occur, and whether they are first or subsequent marriages can be as important to companies as to the couples themselves.

“Whether one is marketing household goods and services or providing public assistance to families, knowledge of the timing of events is critical,” says Arthur J. Norton of the Census Bureau.

Not only do more couples choose not to marry, but those who do marry are getting older. Society’s acceptance of couples living together outside of marriage has removed one of the compelling reasons to marry young.

The median age at first marriage has risen to nearly 26 years for men and 24 years for women. About 20% of men aged 20-24 have married, as have 40% of women in this age group.

ironically, more than a third of the marriages in this country involve one or more divorcees. About half of all marriages end in divorce, but divorces are even more likely to marry than single people. But even with this group, the The marriage rate for divorced people has steadily dropped in the past two decades. Meanwhile, the interval between divorce and remarriage has risen. In 1987 men waited a median 2.2 years to remarry and women waited 2.5 years. In 1970 the gap was about a year for both.

Since divorced people still account for so many marriages they also contribute to the rising age of marrying couples. As a percentage of all marriages, the age of remarriage peaks between 30-39 for men and 25-34 for women. The median age of divorced men who remarry is 37 years; for women it’s 33 years.

Age is just one of the demographic differences between couples in first-time marriages and those in remarriages. First-timers generally marry someone with a similar educational background, but in remarriages there is less educational equality.

In 1987 half of the wives in first marriages had the same educational background as their husbands. But where both spouses were previously divorced, only 42% of the partners had similar education, and nearly two-thirds of the brides had less education than their grooms. Less-educated women have a greater tendency to get divorced, according to the National Center for Health Statistics.

Despite all the demographic shifts, one thing remains constant: June is wedding month. There are more than twice as many marriages in June as in January, the coldest month for marrying. August is the second most popular. Of the 2.4 million marriages recorded in the 42 states comprising the federal marriage registration area in 1987, 22% took place in June or August. The six months from May through October saw 60% of all marriages.

Saturday is the most popular day of the week to get married. According to a recent Monthly Vital Statistics Report from the National Center for Health Statistics, more than half of all marriages in 1987 occurred on a Saturday. In most years since 1970, the last Saturday in June is the single most popular day.

There is one exception. When Valentine’s Day falls on a Saturday, more marriages take place that day than any other. This was the case in 1987, when 46,000 couples married on Feb. 14. The next year Valentine’s Day falls on a Saturday will be 1998. And if current trends continue, there will be far fewer couples taking the plunge.